Integrative & Aesthetic Medicine Center OBI BioAesthetic Institute is the integrative and aesthetic medical partner of Jacksonville Plastic Surgery with leading surgeon John J. Obi, MD. At OBI BioAesthetic Institute our vision is for the individuals of our community to have a place to go for overall wellness. We utilize a European approach that involves bridging the inside with the outside. We treat the "whole person" and advocate wellness through a partnership with our patients by implementing personalized Integrative and Aesthetic Medicine services.